BRSSD SMS/Text Notifications

Our district has added text messaging capability to our emergency notification and communication system, SchoolMessenger.  The system is configured to send text messages to Parent and Guardian cell phone numbers who have agreed to receive them.

There are only two requirements to receive SMS messages:

  1. Your wireless number must be listed as a "Mobile Phone" under your child's contact information within our student information system.

  2. You must Opt-In to receive these messages from your wireless device using the QR code or number below.

SM QR Code.png

Please see the FAQ below if you haven't received an "Opt-In" message or if you have questions about the process.



How do recipients “Opt-In” to receive text messages?

  1. If you haven't yet received an "Opt-In" SMS message already, please confirm with your school office staff that your mobile number is properly listed in your child's contact information. Generally you will receive an "Opt-In" message request within 24 hours of your number being added, but it is best to follow the next step if you do not.

  2. Text “Y” to 67587 from the wireless device you wish to receive texts on.

    Note: Depending on the data synchronization configuration it may take 24 hours or more for numbers to be updated from the district SIS database.


How do recipients opt-out of receiving text messages?

Recipients not wishing to receive text messages to a particular number can simply do one of the following:

  1. Don’t opt-in and don’t reply to the opt-in invitation message.

  2. Text “STOP” to 67587 at any time.

  3. Opt out online at

  4. Request that your organizations SchoolMessenger Communicate system administrator add the number to the account’s phone number block list.


I received a text message that says it’s from SchoolMessenger? What does it mean?

If it was from 67587 or 68453, that was most likely the Opt-In Invitation message sent by SchoolMessenger.  To continue receiving informational text messages from the school(s) reply with “Y”.  If you do not reply, you won’t receive any future texts from our schools.


I “Opted-In”, but I’m not receiving texts?

  1. Confirm that the district has actually attempted to send a SchoolMessenger Communicate broadcast which includes an SMS text message to your mobile phone number.

  2. Ensure that your school site has your correct mobile number in their database (Student Information System), and that it is located in the Mobile Phone field(s) that are synchronized with SchoolMessenger. You can find contact information for your school site here.

  3. You will receive an "Opt-In" message request within 24 hours of your number being added, but it is best to follow the next step if you do not.

  4. Send a text with “Y”, from that specific device, to 67587. You should receive an opt-in confirmation message from the service.


How do I know if it worked?

After you text one of the key words to the short code the system will ALWAYS respond back with one of three messages:

Opt-in Response: You're registered 4 SchoolMessenger notifications. Reply STOP to cancel, HELP for help.  Msg&data rates may apply. msg freq varies.

Opt-out Response: You're unsubscribed from SchoolMessenger. No more msgs will be sent. Reply Y to re-subscribe, HELP for help. Msg&data rates may

Help or Unknown Key Word Response: SchoolMessenger notification service: Reply Y to subscribe or STOP to cancel. Msg&data rates may apply. Msg freq varies. Visit for info

Any other response – or no response: indicates the recipient should contact their wireless service provider to have SMS messaging/premium content enabled. (See next item for more info.)


What does it mean if I texted “Y” or “yes” and I received some sort of error message back?

If you receive what appears to be an error message, similar to one of the following, it most likely means that short code text messaging is not enabled on your wireless subscription plan:

  • Service access denied

  • Message failed

  • Shortcode may have expired or shortcode texting may be blocked on your account

  • Does not participate

These replies DO NOT indicate that the wireless provider can’t receive messages from SchoolMessenger.  Rather, they are an indication that the specific mobile device does not have short code SMS texting enabled for that number (this is sometimes disabled by default on company provided cell phones). To address this, contact your wireless provider.

Note: Providers sometimes use various names for this type of texting service (e.g. short code, SMS, premium, etc.). If you simply ask about text messaging, your carrier may assume you are referring to person-to-person. Therefore be very clear to refer to “short code” text messages. Most TV programs which have a voting component use short code SMS messaging (e.g. American Idol, Dancing with the Stars). Using an example such as this can be helpful in clarifying the type of texting service you want to enable.


Can the text messages come from a district phone number, instead of the short code?

No. Short codes are the industry standard, and the only fast and reliable way to deliver mass text notifications.


Will I be charged for the text messages that I receive from SchoolMessenger?

SchoolMessenger does not charge recipients for the text messages that they receive or send to the short code; however, wireless providers may charge for individual text messages, depending on the plan associated with the wireless device. Please consult your carrier if you are uncertain.